February 27, 2009
Apparently this is Old Navy’s new ad campaign, created to look like US Weekly.  I find it very strange that a brand would model its ads after a medium that’s taken such an economic beating recently.  Although perhaps Old Navy is trying to eliminate the need for magazines altogether.  Why not make it look like a magazine instead of advertising in one?!  I wouldn’t say that’s sound advertising advice, but it’s an interesting concept.`

Apparently this is Old Navy’s new ad campaign, created to look like US Weekly.  I find it very strange that a brand would model its ads after a medium that’s taken such an economic beating recently.  Although perhaps Old Navy is trying to eliminate the need for magazines altogether.  Why not make it look like a magazine instead of advertising in one?!  I wouldn’t say that’s sound advertising advice, but it’s an interesting concept.`

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